50 Shades of UX Design: Implement best practices for creating effective designs

50 Shades of UX Design: Implement best practices for creating effective designs
50 Shades of UX Design: Implement best practices for creating effective designs
English | MP4 | AVC 1920×1080 | AAC 48KHz 2ch | 5h 31m | 991 MB

Understand the user in-depth and apply the best UX practice and design principles

Whether your background is in development or design, you will often hear phrases such as ‘Oh, this software is easy, the users will have no problem with it, or can you just add some UX to it’. As digital creators; How do we navigate through the often subjective and conflicting input from various stakeholders, into our design work? How can we be certain that our design will be successful with the user? How can you create a good design?

This course will immerse you in five core aspects of user experience. You will look at how to understand users better, so you can create better experiences for them. We will get practical, looking at specific tools and methods, as we consider how to collaborate more constructively with others in our organizations.

Our conversational style of teaching will help you pick up the basics quickly, without getting bogged down in the theory. The course also offers total flexibility so that, if you want to investigate a particular topic, you can jump straight in at your own pace.

By the end of the course, you will be able to decode UX designs and understand what actually excites your customers and what doesn’t.


  • Explore the world of user-centered design and transform the way you create experiences
  • Create products that provide maximal value to the customer, to save you time and money
  • Develop strong empathy for the user, to help you create usable software
  • Create credible and desirable software for the user, to improve sales conversions and help users stay loyal to your products
  • Deploy interfaces that are findable and help cut your organizational support costs
  • Appreciate the role that UX plays within your organization, so you can collaborate better with your multi-disciplinary teams
  • Build compelling cases for UX, to help you win new work and improve your portfolio
Table of Contents

Get out the Building – Your First Usability Test
1 Course Overview
2 The Double Diamond
3 Testing Your Prototype
4 Ways to Measuring UX
5 Designing the Experience
6 Discovering the Value of UX
7 Uncovering UX – The 5 Core Areas of a Good Experience

Adding Value to the Experience
8 Forget the Features, Start with the Goals
9 Establish the Funnel and then Optimize
10 Case Study – Adding Guest Checkout
11 Continuous Improvement In Your Design

Creating a Usable Application
12 Invest in Ease-of-Use to Get an ROI
13 Importance of Validating Your Designs with Your User
14 Running a Moderated Usability Test
15 Running an Unmoderated Usability Test
16 Difference Between Usability Testing and User Testing

Getting Your Users to Trust You – Credibility
17 The Case for Creating Loyalty
18 Providing Reasons to Trust the Experience
19 User Generated Content – An Example of Effective Trust-Building
20 Personalization, Nudge, and Desirability
21 Putting It All Together

Creating Desirable Design
22 The Role Design Plays in the Experience
23 Getting Aesthetics Right – Form Before Function
24 Graphic Design Principles
25 Creating a Visual Style Guide
26 Designing Effective Forms and CTAs

Accessible Experiences
27 Introducing Accessibility for Native Devices and the Web
28 Getting Started with Inclusive Design
29 Accessibility for Color
30 A Look at Typography and Visual Hierarchy
31 Designing for Assistive Technology
32 Getting Into the Habit of Testing Your Website

Stop the Hide and Seek – Findable Navigation
33 The Importance of Having Navigable and Locatable Content
34 Using Google Rather than Relying on Navigation
35 Methods of Determining an Information Architecture
36 Getting Started with Tree-Testing
37 Getting Started with Card Sorting

Applying UX, Working with Others, and Improving Your Portfolio
38 Working with Stakeholders
39 Working with Developers
40 Working with Other Designers
41 Lean UX, a Return to Process
42 Sharing Your UX Portfolio and Case Studies
43 Always Learning – Recommended Reading and Further Study
44 Course Summary