English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 3h 36m | 1.12 GB
Modern consumers navigate the world through search. From laptops, smartphones, virtual assistants, tablets, and more, they search the wild and wondrous internet for the products and services they need. By leveraging the fundamentals of search engine optimization (SEO), you can ensure that your business pops up in these all-important search results. This course is about mastering those fundamentals. Join instructor David Booth as he covers how to make improvements that boost your website’s visibility on search engines, attracting the right kind of traffic to the right pages on your site.
Explore the basics of SEO, including how to read a results page and see how rankings affect businesses large and small. Discover how to implement foundational optimization strategies and techniques, including how to conduct keyword research, build internal and external links, optimize your pages and content, measure your successes and progress, and plan for a long-term SEO strategy. Additionally, learn specific SEO tips for ecommerce, local search, and mobile audiences to expand your reach.
Topics include:
- What is SEO?
- Reading search engine result pages
- Researching keywords
- Optimizing pages for keywords
- Optimizing code and site structure
- Optimizing nontext components of a webpage
- Analyzing content quality
- Defining your audience, topics, angle, and style
- Building links to your content
- Promoting your content via social media
- Measuring SEO effectiveness
- Optimizing ecommerce sites for search
- Leveraging local SEO
- Configuring sites for mobile
Table of Contents
1 Leveraging the power of search to accomplish your business goals
2 What is search engine optimization (SEO)
3 Reading search engine result pages
4 Setting SEO expectations
5 How SEO affects your business
6 Why you need a keyword-research plan
7 How to research keywords
8 Tools to help you analyze keywords
9 Understanding keyword attributes
10 Understanding keyword distribution
11 Ongoing keyword evaluation
12 Understanding content optimization
13 Optimizing site structure
14 Recognizing different types of content
15 Optimizing textual page elements
16 Optimizing nontext components of a webpage
17 Analyzing content quality
18 Exploring the benefits of user-generated content
19 Optimizing for personalized search
20 Interpreting the code behind webpages
21 Understanding how search engines index content
22 Working with canonical URLs and redirects
23 Leveraging microformats
24 Working with server-side factors
25 Using Google Search Console
26 Using Bing Webmaster Tools
27 Overview of long-term content strategies
28 Plan a successful content strategy and avoid common mistakes
29 Define your audience, topics, angle, and style
30 Understanding different types of content
31 Getting ideas for content
32 Working with an editorial calendar
33 Promote your content with social media
34 Measuring content performance
35 Understanding the importance of links
36 Building internal links
37 Building external links
38 Finding link-building opportunities
39 Measuring SEO performance
40 Analyzing keywords
41 Analyzing links
42 Understanding SEO and ecommerce
43 Working with schema for ecommerce
44 The technical components of ecommerce
45 Exploring ecommerce information architecture
46 Producing ecommerce content
47 Leveraging link building and social media for ecommerce
48 Understanding local SEO
49 Using Google My Business
50 Managing citations
51 Getting reviews
52 Optimizing for local
53 Understanding mobile SEO
54 Configuring mobile SEO
55 Optimizing for mobile
56 Developing mobile content
57 Determining your next steps
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