English | MP4 | AVC 1280×720 | AAC 48KHz 2ch | 1 Hour | 158 MB
Shopify. WooCommerce. BigCommerce. Magento. The list goes on. If you have a client that wants to sell their own products on their own website, there are hundreds of ecommerce platforms available. So how does the developer choose? This course takes a 10,000-foot view of today’s major market players by focusing on the core concepts and decision factors that drive platform choice: hosting, appearance, products, payments, taxes, shipping, reporting, and even marketing. Instructor Patrick Rauland helps you understand the features and advantages of each platform, so you can make an informed decision that’s best for you and your client’s business. He also helps you evaluate when it’s time to switch platforms or when it might make more sense to customize the one you have.
Topics include:
- Understanding the costs of each platform
- Hosted vs. self-hosted
- Comprehensive vs. distinct services
- Customizable vs. easy to configure
- Products
- Payments and security
- Taxes
- Shipping
- Reporting
- Marketing
Table of Contents
1 Let’s learn about ecommerce
2 What you should know
3 There are no perfect platforms
4 Focus on your strengths
5 Get buy-in from the whole team
6 Calculating costs
7 Usability is key
8 Mitigate switching costs
9 Hosted vs. self-hosted
10 Scalability
11 BigCommerce
12 Comprehensive vs. distinct services
13 Gumroad
14 WooCommerce
15 Customizable vs. easy to configure
16 Shopify
17 Magento
18 Product types
19 Digital products
20 Subscriptions
21 Memberships
22 Security
23 Sales tax primer
24 Tax automation
25 How to ship your products
26 What you need to track
27 Search engine optimization (SEO) and content marketing
28 Next steps
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